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ADVERTISING ACCOUNT PLANNING: A PRACTICAL GUIDE by
  • KELLY , LARRY, JUGENHEIMER , DONALD W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI REFERENCE PRESS 2009
Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 659.11122 KEL 24356.
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CASES IN ADVERTISING MANAGEMENT by
  • JUGENHEIMER , DONALD W, KELLY , LARRY D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SEGMENT BOOKS 2009
Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 659.1 KEL 24360.
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ADVERTISING MANAGEMENT by
  • JUGENHEIMER , DONALD W, KELLY , LARRY D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SEGMENT BOOKS 2009
Availability: Items available for loan: Symbiosis International University Central Library (2)Call number: 659.1 JUG 24361, ...
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Advertising Media: work book and source book Kelley Larry D and Jugenheimer Donald W by
  • Kelley Larry D
  • Jugenheimer Donald W
Edition: 02nd Ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London M E Sharpe 2008
Availability: Items available for loan: Symbiosis International University Central Library (1)Call number: 659.13 KEL 35600.
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Advertising and Public Relations Research by
  • Jugenheimer, Donald W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning Private Ltd. 2010
Availability: Items available for loan: Symbiosis School of Media & Communication, Bengaluru (1)Call number: 659.1 JUG.
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Adevertising media planning : a brand management approach by
  • Kelley Lany D
  • Jugenheimer Donald W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice - Hall of India Private Limited 2007
Availability: Items available for loan: Symbiosis Centre for Management Studies, Vimannagar (1)Call number: 659.111 KEL/ADV 7064.
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Advertising and Public Relations Research by
  • Jugenheimer Donald W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2017
Availability: Items available for loan: Symbiosis Centre for Management Studies, Vimannagar (2)Call number: 659.072/JUG 13622, ... Items available for reference: Symbiosis Centre for Management Studies, Vimannagar: Not For Loan (1)Call number: 659.072/JUG 13611.
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Advertising and public relations research by
  • Jugenheimer, Donald W
  • Kelley, Larry D
  • Hudson, Jerry
  • Bradley, Samuel
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Routledge 2014
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (2)Call number: 659.072 JUG, ...
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Advertising media planning: a brand management approach by
  • Kelley, Larry D
  • Jugenheimer, Donald W
  • Sheehan, Kim
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Routledge, Taylor & Francis Group Abingdon, Oxon ; New York 2015
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 659.111 KEL.
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Advertising media workbook and sourcebook by
  • Kelley, Larry D
  • Jugenheimer, Donald W
  • Sheehan, Kim
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Symbiosis Institute of Business Management - Hyderabad (1)Call number: 659.13 KEL.
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