Advertising and public relations research
Material type: TextPublication details: New Delhi Routledge 2014Edition: 2nd edDescription: viii, 367 pages illustrations 24 cmISBN:- 9781138998346
- 659.072 JUG
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | General Bo | 659.072 JUG (Browse shelf(Opens below)) | Available | SIBMH-B-9194 | |
Books | Symbiosis Institute of Business Management - Hyderabad General | General Bo | 659.072 JUG (Browse shelf(Opens below)) | Available | SIBMH-B-9077 |
Includes index.
Concentrates on the uses and applications of research in advertising and public relations situations. This book covers the design and conduct of research in detail. It also provides the information needed by practitioners to commission and apply research to their work problems in advertising and PR.
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