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Advertising and public relations research

By: Contributor(s): Material type: TextTextPublication details: New Delhi Routledge 2014Edition: 2nd edDescription: viii, 367 pages illustrations 24 cmISBN:
  • 9781138998346
Subject(s): DDC classification:
  • 659.072 JUG
Summary: Concentrates on the uses and applications of research in advertising and public relations situations. This book covers the design and conduct of research in detail. It also provides the information needed by practitioners to commission and apply research to their work problems in advertising and PR.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 659.072 JUG (Browse shelf(Opens below)) Available SIBMH-B-9194
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 659.072 JUG (Browse shelf(Opens below)) Available SIBMH-B-9077

Includes index.

Concentrates on the uses and applications of research in advertising and public relations situations. This book covers the design and conduct of research in detail. It also provides the information needed by practitioners to commission and apply research to their work problems in advertising and PR.

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