Advertising media workbook and sourcebook
Material type: TextPublication details: New York Routledge 2015Edition: 4th edDescription: ix, 370 pagesISBN:- 9780765640949
- 659.13 KEL
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | Reference | 659.13 KEL (Browse shelf(Opens below)) | Available | SIBMH-B-9270 |
"This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. For this edition, the authors have broadened the scope of the book and added more current topics. Online instructor's materials are available to adopters. "
There are no comments on this title.