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Advertising media workbook and sourcebook

By: Contributor(s): Material type: TextTextPublication details: New York Routledge 2015Edition: 4th edDescription: ix, 370 pagesISBN:
  • 9780765640949
Subject(s): DDC classification:
  • 659.13 KEL
Summary: "This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. For this edition, the authors have broadened the scope of the book and added more current topics. Online instructor's materials are available to adopters. "
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Reference 659.13 KEL (Browse shelf(Opens below)) Available SIBMH-B-9270

"This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. For this edition, the authors have broadened the scope of the book and added more current topics. Online instructor's materials are available to adopters. "

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