Advertising media planning: a brand management approach
Material type: TextPublication details: Routledge, Taylor & Francis Group Abingdon, Oxon ; New York 2015Edition: 4th edDescription: 351ISBN:- 9780765640901
- 659.111 KEL
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | Reference | 659.111 KEL (Browse shelf(Opens below)) | Available | SIBMH-B-9269 |
"The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. This text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions."
There are no comments on this title.