Amazon cover image
Image from Amazon.com

Advertising media planning: a brand management approach

By: Contributor(s): Material type: TextTextPublication details: Routledge, Taylor & Francis Group Abingdon, Oxon ; New York 2015Edition: 4th edDescription: 351ISBN:
  • 9780765640901
Subject(s): DDC classification:
  • 659.111 KEL
Summary: "The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. This text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions."
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Reference 659.111 KEL (Browse shelf(Opens below)) Available SIBMH-B-9269

"The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. This text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions."

There are no comments on this title.

to post a comment.