Rebranding : an introduction P S Gopalakrishnan

By:

P S Gopalakrishnan

Contributor(s):

Material type: Film

FilmSeries: Business education in videoPublication details: Hyderabad, India : , Icfai University Press 2007.ISBN:

9788131407752

Subject(s):

Branding (Marketing)

DDC classification:

658.827/GOP 185

LOC classification:

658.827/GOP 185

Online resources:

Electronic resource

Summary: Guggenheim Partners Senior Managing Director Dottie Mattison talks about Mercedes-Benz Super Bowl push and Research In Motion's name change to BlackBerry. She speaks on Bloomberg Television's 'Market Makers.'

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Donated Books	Symbiosis International University Central Library	658.827/GOP 185 (Browse shelf(Opens below))	Available		SIU-DB-185

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Previous	658.827 GOL Affinity :	658.827 GOL 32378 Conflicting accounts	658.827 GOO/COL 16499 BRANDS : VISIONS AND VALUES	658.827/GOP 185 Rebranding : an introduction	658.827 GOP 35731 Rebranding	658.827 GOP 36219 Rebranding : An Introduction	658.827 GOV Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experinced	Next

Title from resource description page (viewed Apr. 28, 2014)

Guggenheim Partners Senior Managing Director Dottie Mattison talks about Mercedes-Benz Super Bowl push and Research In Motion's name change to BlackBerry. She speaks on Bloomberg Television's 'Market Makers.'

Electronic reproduction. Alexandria, VA : Alexander Street Press, 2014. (Business education in video). Available via World Wide Web.

In English.

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