Rebranding : an introduction (Record no. 587711)

MARC details
000 -LEADER
fixed length control field 01469ngm a22003613a 4500
001 - CONTROL NUMBER
control field ASP2388509/busv
003 - CONTROL NUMBER IDENTIFIER
control field VaAlASP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170614131530.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field vz |za|z|
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140428s2013 nyu005 e |o v|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131407752
040 ## - CATALOGING SOURCE
Original cataloging agency VaAlASP
Modifying agency SIU Central Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.827/GOP
Item number 185
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827/GOP
Item number 185
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name P S Gopalakrishnan
245 00 - TITLE STATEMENT
Title Rebranding : an introduction
Statement of responsibility, etc P S Gopalakrishnan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hyderabad, India : ,
Name of publisher, distributor, etc Icfai University Press
Date of publication, distribution, etc 2007.
365 ## - TRADE PRICE
Price amount $16
366 ## - TRADE AVAILABILITY INFORMATION
Source of availability status code SIU VC Office
490 0# - SERIES STATEMENT
Series statement Business education in video.
500 ## - GENERAL NOTE
General note Title from resource description page (viewed Apr. 28, 2014)
520 ## - SUMMARY, ETC.
Summary, etc Guggenheim Partners Senior Managing Director Dottie Mattison talks about Mercedes-Benz Super Bowl push and Research In Motion's name change to BlackBerry. She speaks on Bloomberg Television's 'Market Makers.'
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Alexandria, VA :
Agency responsible for reproduction Alexander Street Press,
Date of reproduction 2014.
Series statement of reproduction (Business education in video).
Note about reproduction Available via World Wide Web.
546 ## - LANGUAGE NOTE
Language note In English.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ruhle, Stephanie.
Relator code spk.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Bloomberg News (Firm)
Relator code pro.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Alexander Street Press.
856 40 - ELECTRONIC LOCATION AND ACCESS
Public note Electronic resource
Uniform Resource Identifier <a href="https://www.lib.uts.edu.au/goto?url=http://www.aspresolver.com/aspresolver.asp?BUSV;2388509">https://www.lib.uts.edu.au/goto?url=http://www.aspresolver.com/aspresolver.asp?BUSV;2388509</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 14/06/2017 SIU VC Office 0.00   658.827/GOP 185 SIU-DB-185 14/06/2017 14/06/2017 Donated Books