Rebranding : an introduction

P S Gopalakrishnan

Rebranding : an introduction P S Gopalakrishnan - Hyderabad, India : , Icfai University Press 2007. - Business education in video. . - Alexander Street Press. .

Title from resource description page (viewed Apr. 28, 2014)

Guggenheim Partners Senior Managing Director Dottie Mattison talks about Mercedes-Benz Super Bowl push and Research In Motion's name change to BlackBerry. She speaks on Bloomberg Television's 'Market Makers.'


Electronic reproduction.
Alexandria, VA :
Alexander Street Press,
2014.
(Business education in video).
Available via World Wide Web.


In English.

9788131407752


Branding (Marketing)

658.827/GOP / 185

658.827/GOP / 185