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Rebranding : an introduction P S Gopalakrishnan

By: Contributor(s): Material type: FilmFilmSeries: Business education in videoPublication details: Hyderabad, India : , Icfai University Press 2007.ISBN:
  • 9788131407752
Subject(s): DDC classification:
  • 658.827/GOP 185
LOC classification:
  • 658.827/GOP 185
Online resources: Summary: Guggenheim Partners Senior Managing Director Dottie Mattison talks about Mercedes-Benz Super Bowl push and Research In Motion's name change to BlackBerry. She speaks on Bloomberg Television's 'Market Makers.'
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Holdings
Item type Current library Call number Status Date due Barcode
Donated Books Donated Books Symbiosis International University Central Library 658.827/GOP 185 (Browse shelf(Opens below)) Available SIU-DB-185

Title from resource description page (viewed Apr. 28, 2014)

Guggenheim Partners Senior Managing Director Dottie Mattison talks about Mercedes-Benz Super Bowl push and Research In Motion's name change to BlackBerry. She speaks on Bloomberg Television's 'Market Makers.'

Electronic reproduction. Alexandria, VA : Alexander Street Press, 2014. (Business education in video). Available via World Wide Web.

In English.

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