E-BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRACTICE

By:

CHAFFEY DAVE

Material type: Text

TextPublication details: NEW DELHI PEARSON EDUCATION 2015Edition: 5TH EDDescription: xxxi, 733ISBN:

978-93-325-1117-0

Subject(s):

ELECTRONIC COMMERCE, BUSINESS ENTERPRISES-COMPUTER NETWORKS

DDC classification:

658.872/CHA

Summary: Introduction to e-business and e-commerce - Marketplace analysis for e-commerce - E-business infrastructure - E-environment - E-business strategy - Supply chain management - E-procurement - E-marketing - Customer relationship management - Change management - Analysis and design - E-business service implementation and optimization.

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Symbiosis Institute of Computer Studies and Research E-Business	658.872/CHA (Browse shelf(Opens below))	Available	ELECTRONIC COMMERCE, BUSINESS ENTERPRISES-COMPUTER NETWORKS.		SICSR-B-19182

Browsing Symbiosis Institute of Computer Studies and Research shelves, Shelving location: E-Business Close shelf browser (Hides shelf browser)

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	658.84/OTU/KHI E-BUSINESS	658.84/WEI/VIT PLACE TO SPACE:MIGRATING TO e-BUSINESS MODEL	658.84/WEI/VIT PLACE TO SPACE:MIGRATING TO e-BUSINESS MODEL	658.872/CHA E-BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRACTICE	658.054678 KAL/ROB E-Business 2.0 : Roadmap For Success	658.800 285/KAL/ROB E-BUSINESS : ROAD MAP FOR SUCCESS,1999

Introduction to e-business and e-commerce - Marketplace analysis for e-commerce - E-business infrastructure - E-environment - E-business strategy - Supply chain management - E-procurement - E-marketing - Customer relationship management - Change management - Analysis and design - E-business service implementation and optimization.

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