E-BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRACTICE
CHAFFEY DAVE
E-BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRACTICE - 5TH ED - NEW DELHI PEARSON EDUCATION 2015 - xxxi, 733
Introduction to e-business and e-commerce - Marketplace analysis for e-commerce - E-business infrastructure - E-environment - E-business strategy - Supply chain management - E-procurement - E-marketing - Customer relationship management - Change management - Analysis and design - E-business service implementation and optimization.
978-93-325-1117-0
ELECTRONIC COMMERCE, BUSINESS ENTERPRISES-COMPUTER NETWORKS.
658.872/CHA
E-BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRACTICE - 5TH ED - NEW DELHI PEARSON EDUCATION 2015 - xxxi, 733
Introduction to e-business and e-commerce - Marketplace analysis for e-commerce - E-business infrastructure - E-environment - E-business strategy - Supply chain management - E-procurement - E-marketing - Customer relationship management - Change management - Analysis and design - E-business service implementation and optimization.
978-93-325-1117-0
ELECTRONIC COMMERCE, BUSINESS ENTERPRISES-COMPUTER NETWORKS.
658.872/CHA
