Brand positioning : strategies for competitive advantage

By:

Sengupta, Subroto

Material type: Text

TextPublication details: New Delhi Tata Mcgraw Hill Education Pvt. Ltd. 2005Description: xiv, 297 pages, [24] pages of plates : illustrations (some color) ; 23 cmISBN:

9780070581593

Subject(s):

DDC classification:

SEN 658.827

Summary: Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.827 SEN (Browse shelf(Opens below))	Available	SIBMH-B-3163
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.827 SEN (Browse shelf(Opens below))	Available	SIBMH-B-3164
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.827 SEN (Browse shelf(Opens below))	Available	SIBMH-B-3165
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.827 SEN (Browse shelf(Opens below))	Available	SIBMH-B-3166
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.827 SEN (Browse shelf(Opens below))	Available	SIBMH-B-3167
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.827 SEN (Browse shelf(Opens below))	Available	SIBMH-B-3168
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.827 SEN (Browse shelf(Opens below))	Available	SIBMH-B-3169
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.827 SEN (Browse shelf(Opens below))	Not For Loan	SIBMH-B-3170
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.827 SEN (Browse shelf(Opens below))	Available	SIBMH-B-3171
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.827 SEN (Browse shelf(Opens below))	Available	SIBMH-B-3172

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Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more.

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