Brand positioning : strategies for competitive advantage
Sengupta, Subroto
Brand positioning : strategies for competitive advantage - New Delhi Tata Mcgraw Hill Education Pvt. Ltd. 2005 - xiv, 297 pages, [24] pages of plates : illustrations (some color) ; 23 cm
Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more.
9780070581593
Brand equity
Brand management
Brand marketing
Branding
Brand name products
Product management
Marketing
658.827 / SEN
Brand positioning : strategies for competitive advantage - New Delhi Tata Mcgraw Hill Education Pvt. Ltd. 2005 - xiv, 297 pages, [24] pages of plates : illustrations (some color) ; 23 cm
Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more.
9780070581593
Brand equity
Brand management
Brand marketing
Branding
Brand name products
Product management
Marketing
658.827 / SEN
