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Brand positioning : strategies for competitive advantage by Sengupta, Subroto Publication: New Delhi Tata Mcgraw Hill Education Pvt. Ltd. 2005 . xiv, 297 pages, [24] pages of plates : illustrations (some color) ; 23 cm Date: 2005 Availability: Items available: Symbiosis Institute of Business Management - Hyderabad (9),
Brand sense: by Lindstrom, Martin | sensory secrets behind the stuff we buy Publication: London Kogan Page 2010 . x, 175 pages: illustrations; 22 cm Date: 2010 Availability: Items available: Symbiosis Institute of Business Management - Hyderabad (5), Symbiosis International University Central Library (1), Symbiosis International University Central Library (1),
B2B brand management / by Kotler, Philip. Publication: Berlin ; | New York : Springer, 2006 . xvi, 357 p. : | c 24 cm. Date: 2006 Availability: Items available: Symbiosis Centre for Management and Human Resource Development (1), Symbiosis School of Media & Communication, Bengaluru (1),
Brand management : by Dutta, Kirti. | principles and practices / Publication: New Delhi : Oxford University Press, 2012 . xxiii, 455 p. : , Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. 24 cm. + Date: 2012 Availability: Items available: Symbiosis Centre for Information Technology (1), Symbiosis School of Media & Communication, Bengaluru (1), Symbiosis Institute of Management Studies (1),
Brand success : by Haig, Matt. | how the world's top 100 brands thrive and survive / Publication: London ; | Philadelphia : Kogan Page, 2011 . vii, 296 p. ; , Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. 22 cm. Date: 2011 Availability: Items available: Symbiosis Centre for Management and Human Resource Development (1), Symbiosis Institute of Business Management, Bengaluru (1),
The Better Mousetrap : by Pont, Simon. | brand invention in a media democracy / Publication: London ; | Philadelphia : Kogan Page, 2013 . x, 285 p. : 24 cm. Date: 2013 Availability: Items available: Symbiosis Institute of Business Management, Bengaluru (1),
Be your own brand : by McNally, David, | achieve more of what you want by being more of who you are / Publication: San Francisco, CA : Berrett-Koehler Publishers, 2011 . ix, 143 p. : 22 cm. Date: 2011 Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1),
Beyond branding /   Publication: London, UK ; | Sterling, VA : Kogan Page, 2003 . xviii, 236 p. : 24 cm. Date: 2003 Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1),
Living the brand : by Ind, Nicholas. | how to transform every member of your organization into a brand champion / Publication: London ; | Philadelphia : Kogan Page, Ltd., 2007 . 200 p. : , Includes index. 24 cm. Date: 2007 Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1),
Positioning the brand : by Riezebos, H. J., | an inside-out approach / Publication: Abingdon, Oxon ; | New York, NY : Routledge, 2011 . vi, 191 p. : 23 cm. Date: 2011 Availability: Items available: Symbiosis School of Media & Communication, Bengaluru (1),
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