Brand positioning : strategies for competitive advantage (Record no. 6690)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00938nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120603s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581593 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Cutter | SEN |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning : strategies for competitive advantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata Mcgraw Hill Education Pvt. Ltd. |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 297 pages, [24] pages of plates : illustrations (some color) ; 23 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand equity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 10/06/2015 | Shah Book House | 495.00 | 658.827 SEN | SIBMH-B-3163 | 03/10/2022 | Books | ||||
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 10/06/2015 | Shah Book House | 495.00 | 658.827 SEN | SIBMH-B-3164 | 25/10/2023 | Books | ||||
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 10/06/2015 | Shah Book House | 495.00 | 658.827 SEN | SIBMH-B-3165 | 10/06/2015 | Books | ||||
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 10/06/2015 | Shah Book House | 495.00 | 658.827 SEN | SIBMH-B-3166 | 10/06/2015 | Books | ||||
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 10/06/2015 | Shah Book House | 495.00 | 658.827 SEN | SIBMH-B-3167 | 22/03/2018 | Books | ||||
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 10/06/2015 | Shah Book House | 495.00 | 658.827 SEN | SIBMH-B-3168 | 10/06/2015 | Books | ||||
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 10/06/2015 | Shah Book House | 495.00 | 658.827 SEN | SIBMH-B-3169 | 10/06/2015 | Books | ||||
| Dewey Decimal Classification | Not For Loan | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 10/06/2015 | Shah Book House | 495.00 | 658.827 SEN | SIBMH-B-3170 | 13/02/2019 | Books | |||
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 10/06/2015 | Shah Book House | 495.00 | 658.827 SEN | SIBMH-B-3171 | 10/06/2015 | Books | ||||
| Dewey Decimal Classification | Text Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 10/06/2015 | Shah Book House | 495.00 | 658.827 SEN | SIBMH-B-3172 | 10/06/2015 | Books |
