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Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin.
Material type:
TextPublication details: New Delhi Sage 2016Edition: 2nd editionDescription: xxiv, 301 pages : illustrations ; 22 cmISBN: - 9789351505518 (pbk. : alk. paper)
- 658.827/SAR
| Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis Centre for Management Studies, Vimannagar | 658.827/SAR (Browse shelf(Opens below)) | Not For Loan | SCMSUGV-B-14320 | |
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Symbiosis Centre for Management Studies, Vimannagar | 658.827/SAR (Browse shelf(Opens below)) | Available | SCMSUGV-B-14321 |
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| 658.8270/ROW Digital branding : | 658.8270/ROW Digital branding : | 658.827/SAR Strategic brand management for B2B markets : | 658.827/SAR Strategic brand management for B2B markets : | 658.827 SEN/BRA Brand Positioning : | 658.827 SEN/BRA 5221 Brand positioning : strategies for competitive advantage | 658.827 SEN/WRA 5103 Wraparound : delivering a great brand experience |
Includes bibliographical references and index.
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