Strategic brand management for B2B markets : (Record no. 624032)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00790cam a2200229 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151005s2016 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351505518 (pbk. : alk. paper) |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827/SAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarin, Sharad, |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management for B2B markets : |
| Remainder of title | a road map for organizational transformation / |
| Statement of responsibility, etc | Sharad Sarin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 301 pages : |
| Other physical details | illustrations ; |
| Dimensions | 22 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management |
| Geographic subdivision | India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | 11/02/2019 | 259 | 346.50 | 658.827/SAR | SCMSUGV-B-14320 | 11/02/2019 | 495.00 | Books | |||
| Dewey Decimal Classification | Symbiosis Centre for Management Studies, Vimannagar | Symbiosis Centre for Management Studies, Vimannagar | 11/02/2019 | 259 | 346.50 | 658.827/SAR | SCMSUGV-B-14321 | 11/02/2019 | 495.00 | Books |
