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Strategic brand management for B2B markets :

Sarin, Sharad,

Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin. - 2nd edition. - New Delhi Sage 2016 - xxiv, 301 pages : illustrations ; 22 cm

Includes bibliographical references and index.

ISBN: 9789351505518 (pbk. : alk. paper)

Subjects--Topical Terms:
Branding (Marketing)
Brand name products--Management.
Product management.
Brand name products--Management--India.
Industrial marketing.

Dewey Class. No.: 658.827/SAR

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