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The language of branding : theory, strategies and tactics / Dawn Lerman, Robert J. Morais and David Luna.
Material type:
TextPublication details: London Routledge 2018Description: x, 160 pages : illustrations ; 23 cmISBN: - 9780415806749 (pbk. : alk. paper)
- 9780415899994 (hardback : alk. paper)
- 658.827
| Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis Center for Media & Communication, Vimannagar | 658.827/LER (Browse shelf(Opens below)) | Available | SCMC-B-5499 | |
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Symbiosis International University Central Library | 658.827/LER 43760 (Browse shelf(Opens below)) | Available | SIU-B-43760 |
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| 658.827/BAI Myths of Branding: Dispel the Misconceptions and Become a Brand Expert | 658.827/KIS Strategic Brand Management | 658.827/KOM The Brand Challenge: Adapting branding to sectorial imperatives | 658.827/LER The language of branding : | 658.827/LUB How to Build Your Brand: Implementing a Proven and Effective Process | 658.827/ROD Brand Storytelling: Put Customers at the Heart of Your Brand Story | 658.827/SRI The Future of Branding |
Includes bibliographical references and index.
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