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The language of branding : theory, strategies and tactics / Dawn Lerman, Robert J. Morais and David Luna.

By: Contributor(s): Material type: TextTextPublication details: London Routledge 2018Description: x, 160 pages : illustrations ; 23 cmISBN:
  • 9780415806749 (pbk. : alk. paper)
  • 9780415899994 (hardback : alk. paper)
Subject(s): DDC classification:
  • 658.827
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Center for Media & Communication, Vimannagar 658.827/LER (Browse shelf(Opens below)) Available SCMC-B-5499
Books Books Symbiosis International University Central Library 658.827/LER 43760 (Browse shelf(Opens below)) Available SIU-B-43760

Includes bibliographical references and index.

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