The language of branding :
Lerman, Dawn,
The language of branding : theory, strategies and tactics / Dawn Lerman, Robert J. Morais and David Luna. - London Routledge 2018 - x, 160 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9780415806749 (pbk. : alk. paper) 9780415899994 (hardback : alk. paper)
Branding (Marketing)
Advertising--Language.
Communication in marketing.
658.827
The language of branding : theory, strategies and tactics / Dawn Lerman, Robert J. Morais and David Luna. - London Routledge 2018 - x, 160 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9780415806749 (pbk. : alk. paper) 9780415899994 (hardback : alk. paper)
Branding (Marketing)
Advertising--Language.
Communication in marketing.
658.827
