The language of branding : (Record no. 611767)

MARC details
000 -LEADER
fixed length control field 00795cam a2200229 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170724s2018 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415806749 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415899994 (hardback : alk. paper)
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lerman, Dawn,
245 14 - TITLE STATEMENT
Title The language of branding :
Remainder of title theory, strategies and tactics /
Statement of responsibility, etc Dawn Lerman, Robert J. Morais and David Luna.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent x, 160 pages :
Other physical details illustrations ;
Dimensions 23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Language.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morais, Robert J.,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Luna, David,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 21/01/2019 263 3177.46 658.827/LER SCMC-B-5499 19/01/2019 4539.23 Books
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 31/01/2019 27 2501.26 658.827/LER 43760 SIU-B-43760 02/12/2019 3573.23 Books