Beyond advertising: Creating value through all customer touchpoints

By:

Wind, Yoram

Contributor(s):

Hays, Catharine

Material type: Text

TextPublication details: Wiley India 2017 New DelhiDescription: 261ISBN:

9788126563418

Subject(s):

DDC classification:

659.1 WIN

Summary: "Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	659.1 WIN (Browse shelf(Opens below))	Available		SIBMH-B-10296

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Previous	659.072 JUG Advertising and public relations research	659.1 JET Advertising management	659.1 LEE Principles of Advertising A Global Perspective	659.1 WIN Beyond advertising: Creating value through all customer touchpoints	659.1 ZYM The end of advertising as we know it	659.1092 OTH Adland: searching for the meaning of life on a branded planet	659.10954 PAR Brand building advertising	Next

"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising."

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