Beyond advertising: Creating value through all customer touchpoints
Wind, Yoram
Beyond advertising: Creating value through all customer touchpoints - New Delhi Wiley India 2017 - 261
"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising."
9788126563418
Customer relations
Advertising
Communication
Marketing
659.1 / WIN
Beyond advertising: Creating value through all customer touchpoints - New Delhi Wiley India 2017 - 261
"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising."
9788126563418
Customer relations
Advertising
Communication
Marketing
659.1 / WIN
