Amazon cover image
Image from Amazon.com

Beyond advertising: Creating value through all customer touchpoints

By: Contributor(s): Material type: TextTextPublication details: Wiley India 2017 New DelhiDescription: 261ISBN:
  • 9788126563418
Subject(s): DDC classification:
  • 659.1 WIN
Summary: "Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising."
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 659.1 WIN (Browse shelf(Opens below)) Available SIBMH-B-10296

"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising."

There are no comments on this title.

to post a comment.