Beyond advertising: Creating value through all customer touchpoints (Record no. 604272)

MARC details
000 -LEADER
fixed length control field 00956nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180821s2017 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126563418
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Cutter WIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wind, Yoram
245 ## - TITLE STATEMENT
Title Beyond advertising: Creating value through all customer touchpoints
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Wiley India
Date of publication, distribution, etc 2017
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 261
520 ## - SUMMARY, ETC.
Summary, etc "Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hays, Catharine
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification       Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 21/08/2018 World Book Links 599.00 659.1 WIN SIBMH-B-10296 04/03/2019 Books