Brand building advertising concepts and cases
Material type:
- 9780070707139
- 659.10954 PAR
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Symbiosis Institute of Business Management - Hyderabad General | General Bo | 659.10954 PAR (Browse shelf(Opens below)) | Available | SIBMH-B-10089 |
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659.1 WIN Beyond advertising: Creating value through all customer touchpoints | 659.1 ZYM The end of advertising as we know it | 659.1092 OTH Adland: searching for the meaning of life on a branded planet | 659.10954 PAR Brand building advertising | 659.1125 JAF Casting for big ideas: | 659.2072 DAY Qualitative research methods in public relations and marketing communications | 659.2072 DAY Qualitative research methods in public relations and marketing communications |
"Case studies of brands handled by FCB-Ulka Advertising, Bombay."
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