Brand building advertising (Record no. 604065)

MARC details
000 -LEADER
fixed length control field 00605nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180821s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070707139
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10954
Cutter PAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parameswaran, M. G.
245 ## - TITLE STATEMENT
Title Brand building advertising
Remainder of title concepts and cases
250 ## - EDITION STATEMENT
Edition statement Case Book II
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata McGraw-Hill Pub. Co.
Date of publication, distribution, etc 2011
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 200
520 ## - SUMMARY, ETC.
Summary, etc "Case studies of brands handled by FCB-Ulka Advertising, Bombay."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Name
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Products
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification       Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 21/08/2018 World Book Links 1335.00 659.10954 PAR SIBMH-B-10089 07/03/2019 Books