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Brand building advertising concepts and cases

By: Material type: TextTextPublication details: Tata McGraw-Hill Pub. Co. 2011 New DelhiEdition: Case Book IIDescription: 200ISBN:
  • 9780070707139
Subject(s): DDC classification:
  • 659.10954 PAR
Summary: "Case studies of brands handled by FCB-Ulka Advertising, Bombay."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 659.10954 PAR (Browse shelf(Opens below)) Available SIBMH-B-10089

"Case studies of brands handled by FCB-Ulka Advertising, Bombay."

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