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Brand building advertising

Parameswaran, M. G.

Brand building advertising concepts and cases - Case Book II - New Delhi Tata McGraw-Hill Pub. Co. 2011 - 200

"Case studies of brands handled by FCB-Ulka Advertising, Bombay."

ISBN: 9780070707139

Subjects--Topical Terms:
India
Advertising
Brand
Name
Products

Dewey Class. No.: 659.10954 / PAR

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