The one to one field book, the complete toolkit for implementing a 1 to 1 marketing program

By:

Peppers, Don

Contributor(s):

Material type: Text

TextPublication details: Currency Doubleday 1999 New York Description: 406ISBN:

9780385493697

Subject(s):

DDC classification:

658.812 PEP

Summary: "The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.812 PEP (Browse shelf(Opens below))	Available		SIBMH-B-9791

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Previous	658.812 HOR The kindness revolution	658.812 ING Exceptional service, exceptional profit	658.812 MUK CRM implementation: a strategic approach	658.812 PEP The one to one field book, the complete toolkit for implementing a 1 to 1 marketing program	658.812 REY A practical guide to CRM : building more profitable customer relationships	658.812 SHA The DNA of customer experience	658.812 ZEI Delivering quality service: balancing customer perceptions and expectations	Next

"The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age."

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