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The one to one field book, the complete toolkit for implementing a 1 to 1 marketing program

By: Contributor(s): Material type: TextTextPublication details: Currency Doubleday 1999 New York Description: 406ISBN:
  • 9780385493697
Subject(s): DDC classification:
  • 658.812 PEP
Summary: "The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 658.812 PEP (Browse shelf(Opens below)) Available SIBMH-B-9791

"The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age."

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