The one to one field book, the complete toolkit for implementing a 1 to 1 marketing program
Peppers, Don
The one to one field book, the complete toolkit for implementing a 1 to 1 marketing program - New York Currency Doubleday 1999 - 406
"The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age."
9780385493697
Marketing
Relationship
Market segmentation.
Consumers
Preferences
658.812 / PEP
The one to one field book, the complete toolkit for implementing a 1 to 1 marketing program - New York Currency Doubleday 1999 - 406
"The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age."
9780385493697
Marketing
Relationship
Market segmentation.
Consumers
Preferences
658.812 / PEP
