The one to one field book, the complete toolkit for implementing a 1 to 1 marketing program (Record no. 603767)

MARC details
000 -LEADER
fixed length control field 00839nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180821s1999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780385493697
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Cutter PEP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peppers, Don
245 ## - TITLE STATEMENT
Title The one to one field book, the complete toolkit for implementing a 1 to 1 marketing program
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Currency Doubleday
Date of publication, distribution, etc 1999
Place of publication, distribution, etc New York
300 ## - PHYSICAL DESCRIPTION
Extent 406
520 ## - SUMMARY, ETC.
Summary, etc "The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market segmentation.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Preferences
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dorf, Bob
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rogers, Martha
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification       Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 21/08/2018 World Book Links 1396.00 658.812 PEP SIBMH-B-9791 09/01/2019 Books