Sales and distribution management: an Indian perspective
Publication details: New Delhi, India Sage Publications 2014Description: 330ISBN:- 9788178298481
- 658.81 VEN
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.81 VEN (Browse shelf(Opens below)) | Available | SIBMH-B-10454 | |
Books | Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.81 VEN (Browse shelf(Opens below)) | Available | SIBMH-B-10455 | |
Books | Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.81 VEN (Browse shelf(Opens below)) | Available | SIBMH-B-10371 | |
Books | Symbiosis Institute of Business Management - Hyderabad General | Reference | 658.810954 VEN (Browse shelf(Opens below)) | Available | SIBMH-B-9491 | |
Books | Symbiosis Institute of Business Management - Hyderabad Reference | Reference | 658.81 VEN (Browse shelf(Opens below)) | Available | SIBMH-B-9379 |
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"Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions."
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