Sales and distribution management: an Indian perspective (Record no. 603410)

MARC details
000 -LEADER
fixed length control field 01187 a2200229 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180831b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788178298481
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.81
Cutter VEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venugopal, Pingali
245 ## - TITLE STATEMENT
Title Sales and distribution management: an Indian perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi, India
Name of publisher, distributor, etc Sage Publications
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent 330
520 ## - SUMMARY, ETC.
Summary, etc "Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Physical distribution of goods
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business economics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales & Selling
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad Reference 21/06/2018 182 472.50 658.81 VEN SIBMH-B-9379 26/03/2021 675.00 Books
    Dewey Decimal Classification     Reference Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/08/2018 Shah Book House 472.00 658.810954 VEN SIBMH-B-9491 14/08/2018 675.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 31/08/2018 Shah Book House 472.50 658.81 VEN SIBMH-B-10371 31/08/2018 675.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 03/10/2018 Shah Book House 472.50 658.81 VEN SIBMH-B-10454 14/08/2018 675.00 Books
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 03/10/2018 Shah Book House 472.50 658.81 VEN SIBMH-B-10455 26/04/2021 675.00 Books