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Sales and distribution management: an Indian perspective

By: Publication details: New Delhi, India Sage Publications 2014Description: 330ISBN:
  • 9788178298481
Subject(s): DDC classification:
  • 658.81 VEN
Summary: "Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.81 VEN (Browse shelf(Opens below)) Available SIBMH-B-10454
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.81 VEN (Browse shelf(Opens below)) Available SIBMH-B-10455
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.81 VEN (Browse shelf(Opens below)) Available SIBMH-B-10371
Books Books Symbiosis Institute of Business Management - Hyderabad General Reference 658.810954 VEN (Browse shelf(Opens below)) Available SIBMH-B-9491
Books Books Symbiosis Institute of Business Management - Hyderabad Reference Reference 658.81 VEN (Browse shelf(Opens below)) Available SIBMH-B-9379

"Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions."

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