Sales and distribution management: an Indian perspective
Venugopal, Pingali
Sales and distribution management: an Indian perspective - New Delhi, India Sage Publications 2014 - 330
"Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions."
9788178298481
Sales management
India
Management
Physical distribution of goods
Marketing channels
Business economics
Sales & Selling
658.81 / VEN
Sales and distribution management: an Indian perspective - New Delhi, India Sage Publications 2014 - 330
"Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions."
9788178298481
Sales management
India
Management
Physical distribution of goods
Marketing channels
Business economics
Sales & Selling
658.81 / VEN
