The marketing book

By:

Baker, Michael J

Contributor(s):

Hart, Susan J [editor.]

Material type: Text

TextPublication details: New York Routledge;Taylor and Francis Ltd 2016Edition: Seventh editionDescription: xxi, 655 pages 26 cmISBN:

9780415703772

Subject(s):

DDC classification:

658.8 BAK

Summary: "Reflect changes and trends in marketing thinking and practice. This work includes topics such as: channel management; management of the supply chain; customer relationship management; direct marketing; E-marketing; measurement of marketing effectiveness; postmodern and retro-marketing; relationship marketing; and retailing."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Reference	658.8 BAK (Browse shelf(Opens below))	Available		SIBMH-B-9243

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Previous	658.72 JOH Purchasing and supply management	658.787 SIL Inventory and production management in supply chains	658.787 WIL Best Practice in Inventory Management	658.8 BAK The marketing book	658.8 BUS Marketing whitebook, 2016-17:	658.8 BUS Marketing whitebook, 2018-19	658.8 BUS Marketing whitebook, 2019-20	Next

Includes bibliographical references and index.

"Reflect changes and trends in marketing thinking and practice. This work includes topics such as: channel management; management of the supply chain; customer relationship management; direct marketing; E-marketing; measurement of marketing effectiveness; postmodern and retro-marketing; relationship marketing; and retailing."

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