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The marketing book

By: Contributor(s): Material type: TextTextPublication details: New York Routledge;Taylor and Francis Ltd 2016Edition: Seventh editionDescription: xxi, 655 pages 26 cmISBN:
  • 9780415703772
Subject(s): DDC classification:
  • 658.8 BAK
Summary: "Reflect changes and trends in marketing thinking and practice. This work includes topics such as: channel management; management of the supply chain; customer relationship management; direct marketing; E-marketing; measurement of marketing effectiveness; postmodern and retro-marketing; relationship marketing; and retailing."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Reference 658.8 BAK (Browse shelf(Opens below)) Available SIBMH-B-9243

Includes bibliographical references and index.

"Reflect changes and trends in marketing thinking and practice. This work includes topics such as: channel management; management of the supply chain; customer relationship management; direct marketing; E-marketing; measurement of marketing effectiveness; postmodern and retro-marketing; relationship marketing; and retailing."

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