The marketing book (Record no. 601747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00992cam a2200229 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151130s2016 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415703772 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | BAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael J. |
| 245 04 - TITLE STATEMENT | |
| Title | The marketing book |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge;Taylor and Francis Ltd |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 655 pages |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Reflect changes and trends in marketing thinking and practice. This work includes topics such as: channel management; management of the supply chain; customer relationship management; direct marketing; E-marketing; measurement of marketing effectiveness; postmodern and retro-marketing; relationship marketing; and retailing." |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Postmodern Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic marketing planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hart, Susan J. |
| Relator term | editor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 30/05/2018 | Shah Book House | 2867.00 | 658.8 BAK | SIBMH-B-9243 | 30/05/2018 | Books |
