The marketing book
Baker, Michael J.
The marketing book - Seventh edition. - New York Routledge;Taylor and Francis Ltd 2016 - xxi, 655 pages 26 cm
Includes bibliographical references and index.
"Reflect changes and trends in marketing thinking and practice. This work includes topics such as: channel management; management of the supply chain; customer relationship management; direct marketing; E-marketing; measurement of marketing effectiveness; postmodern and retro-marketing; relationship marketing; and retailing."
9780415703772
Postmodern Marketing
Marketing
Relationship marketing
Strategic marketing planning
658.8 / BAK
The marketing book - Seventh edition. - New York Routledge;Taylor and Francis Ltd 2016 - xxi, 655 pages 26 cm
Includes bibliographical references and index.
"Reflect changes and trends in marketing thinking and practice. This work includes topics such as: channel management; management of the supply chain; customer relationship management; direct marketing; E-marketing; measurement of marketing effectiveness; postmodern and retro-marketing; relationship marketing; and retailing."
9780415703772
Postmodern Marketing
Marketing
Relationship marketing
Strategic marketing planning
658.8 / BAK
