Global Marketing: Contemporary theory, practice and cases

By:

Alon Ilan & Jaffe Eugene

Material type: Text

TextPublication details: New York Routledge 2017Edition: 2nd EdnDescription: 699ISBN:

978-1-138-80788-4

Subject(s):

MARKETING INTERNATIONAL (R-31)

DDC classification:

658.8

Summary: Covers small and medium enterprises, multinational corporations, where much of the growth in international trade and global marketing has occurred.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business Reference	Reference	658.8 (Browse shelf(Opens below))	Available (Restricted Access)		SIIB-B-15725

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Previous	658.8 INDIAN JOURNAL OF MARKETING (MAY 2014 TO DEC. 2014 )	658.8 Management Research	658.8 The Brand Challenge: Adapting Branding to Sectorial Imperatives	658.8 Global Marketing: Contemporary theory, practice and cases	658.8 Asia Branding	658.8 ACTION RESEARCH IN BUSINESS AND MANAGEMENT	658.8 ACTION RESEARCH IN BUSINESS AND MANAGEMENT	Next

Covers small and medium enterprises, multinational corporations, where much of the growth in international trade and global marketing has occurred.

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