Global Marketing: Contemporary theory, practice and cases

By:

Alon Ilan & Jaffe Eugene

Material type: Text

TextPublication details: New York Routledge 2017Edition: 2nd EdnDescription: 699ISBN:

978-1-138-80788-4

Subject(s):

MARKETING INTERNATIONAL (R-31)

DDC classification:

658.8

Summary: Covers small and medium enterprises, multinational corporations, where much of the growth in international trade and global marketing has occurred.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business Reference	Reference	658.8 (Browse shelf(Opens below))	Available (Restricted Access)		SIIB-B-15725

Covers small and medium enterprises, multinational corporations, where much of the growth in international trade and global marketing has occurred.

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