Global Marketing: Contemporary theory, practice and cases (Record no. 589845)

MARC details
000 -LEADER
fixed length control field 00706nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170818143737.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170817b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-138-80788-4
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alon Ilan & Jaffe Eugene
245 ## - TITLE STATEMENT
Title Global Marketing: Contemporary theory, practice and cases
250 ## - EDITION STATEMENT
Edition statement 2nd Edn.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent 699
365 ## - TRADE PRICE
Price amount 5571
520 ## - SUMMARY, ETC.
Summary, etc Covers small and medium enterprises, multinational corporations, where much of the growth in international trade and global marketing has occurred.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING INTERNATIONAL (R-31)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Edition 2nd Edn.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Restricted Access   Reference Symbiosis Institute of International Business Symbiosis Institute of International Business Reference 19/07/2017 Vaibhav Book 5571.00 4434/19.07.2017   658.8 SIIB-B-15725 17/08/2017 17/08/2017 Books