Global Marketing: Contemporary theory, practice and cases
Alon Ilan & Jaffe Eugene
Global Marketing: Contemporary theory, practice and cases - 2nd Edn. - New York Routledge 2017 - 699
Covers small and medium enterprises, multinational corporations, where much of the growth in international trade and global marketing has occurred.
978-1-138-80788-4
MARKETING INTERNATIONAL (R-31)
658.8
Global Marketing: Contemporary theory, practice and cases - 2nd Edn. - New York Routledge 2017 - 699
Covers small and medium enterprises, multinational corporations, where much of the growth in international trade and global marketing has occurred.
978-1-138-80788-4
MARKETING INTERNATIONAL (R-31)
658.8
