Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.

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Material type: Text

TextPublication details: London ; Philadelphia : Kogan Page, 2009.Description: viii, 293 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Donated Books	Symbiosis International University Central Library	658.80072/MCD 192 (Browse shelf(Opens below))	Available		SIU-DB-192

Previous	No cover image available	No cover image available			No cover image available	No cover image available	No cover image available	Next
Previous	658.80054 VAR 8783 HANDBOOK ON MARKETING MANAGEMENT	658.80054 VAR 8785 HANDBOOK ON MARKETING MANAGEMENT	658.80054/KRI 39257 Rural Marketing: Text & Cases	658.80072/MCD 192 Marketing accountability :	658.80072 MCD 24712 MARKETING ACCOUNTABILITY	658.80073 HAR 7415 MARKETING MISTAKES	658.80081 TUN 23449 BRANDED MALE	Next

Includes bibliographical references and index.

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