MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01551cam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15599228 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170703123355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090126s2009 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009001273 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA930450 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
014937481 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749453862 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749453869 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn300279812 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
UKM |
| -- |
YDXCP |
| -- |
BWKUK |
| -- |
BWX |
| -- |
BWK |
| -- |
CDX |
| -- |
MOF |
| -- |
SIU Central Library |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
658.80072/MCD |
| Item number |
192 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80072/MCD |
| Edition number |
22 |
| Item number |
192 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Malcolm. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing accountability : |
| Remainder of title |
how to measure marketing effectiveness / |
| Statement of responsibility, etc |
Malcolm McDonald and Peter Mouncey. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Philadelphia : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 293 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 365 ## - TRADE PRICE |
|---|
| Source of price type code |
$49.95 |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Source of availability status code |
SIU VC Office |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Cost effectiveness. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mouncey, Peter. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1004/2009001273-t.html">http://www.loc.gov/catdir/enhancements/fy1004/2009001273-t.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1004/2009001273-b.html">http://www.loc.gov/catdir/enhancements/fy1004/2009001273-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1004/2009001273-d.html">http://www.loc.gov/catdir/enhancements/fy1004/2009001273-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Donated Books |
