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Marketing accountability :

McDonald, Malcolm.

Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey. - London ; Philadelphia : Kogan Page, 2009. - viii, 293 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780749453862 0749453869

LCCN: 2009001273

Nat. Bib. No.: GBA930450 bnb

Nat. Bib. Agency Control No.: 014937481 Uk

Subjects--Topical Terms:
Marketing--Management.
Marketing--Cost effectiveness.

LC Class. No.: 658.80072/MCD / 192

Dewey Class. No.: 658.80072/MCD / 192

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