Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.
Material type: TextPublication details: London ; Philadelphia : Kogan Page, 2009.Description: viii, 293 p. : ill. ; 26 cmISBN:- 9780749453862
- 0749453869
- 658.80072/MCD 22 192
- 658.80072/MCD 192
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Donated Books | Symbiosis International University Central Library | 658.80072/MCD 192 (Browse shelf(Opens below)) | Available | SIU-DB-192 |
Includes bibliographical references and index.
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