The Cambridge handbook of consumer psychology
Material type:
- 9781107069206
- 658.8342 NOR
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.8342 NOR (Browse shelf(Opens below)) | Not For Loan | SIBMH-B-7501 |
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658.834 GUN The Psychology of Consumer Profiling in a Digital Age | 658.834 LOU Consumer behavior: | 658.834 LOU Consumer behavior: | 658.8342 NOR The Cambridge handbook of consumer psychology | 658.8342 SCH Consumer behavior | 658.8342 SCH Consumer behavior | 658.8342 SCH Consumer behavior |
"This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy."
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