The Cambridge handbook of consumer psychology
By: Norton, Michael I.
Material type:
TextPublisher: New York Cambridge University Press 2015Edition: 2015.Description: xii, 767 pages: illustrations; 26 cm.ISBN: 9781107069206.Subject(s): Consumers - Psychology | Marketing & Sales | Commerce | Business & Economics | Consumer behaviorDDC classification: 658.8342 Summary: "This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy."
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.8342 NOR (Browse shelf) | Not For Loan | SIBMH-B-7501 |
Browsing Symbiosis Institute of Business Management - Hyderabad Shelves , Shelving location: General , Collection code: Text Book Close shelf browser
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| 658.83 ZIK Essentials of marketing research | 658.834 LOU Consumer behavior: | 658.834 LOU Consumer behavior: | 658.8342 NOR The Cambridge handbook of consumer psychology | 658.8342 SCH Consumer behavior | 658.8342 SCH Consumer behavior | 658.8342 SCH Consumer behavior |
"This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy."
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